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Creating a new identity to be used on a range of stationery and documents
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SA Partners wanted a visual identity that was clean, modern and professional. They needed a new logo, but one that built on the existing logo and improved it, so that there would still be a feeling of continuity. The identity needed to extend to a wide range of stationery, including a folder and information sheets.
We set up an initial briefing session with the client, showing them examples of different types of corporate identities and possible colourways. From this we could get a feel for what they liked and didn't like. We started working on the logo first, but alongside this we thought about a colour palette which could reflect the new identity. The stationery, folder, information sheets and, later on, a simple website, followed on from this initial design work. We also provided copy-editing input for the information sheets.
We continue to add to the range of branded stationery and documentation as needed.
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