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We discussed the audience and content with our clients before drafting design approaches for the DL booklet. The booklet and the poster had to be eye-catching, appealing and easy to read. We used colour, typography and image treatment to create a unifying look and feel for all print and screen-based items without making them look like copies of each other.
For the A4 guide, we presented the text in a ‘digestible’ form using different content types such as lists, case studies, quotes and ‘call-out’ boxes to will help to make the content appear less dense. Our design had to be approved by the HCA Subject Centre for Archaeology.
The website is a ‘library’ of resources that follows the ‘look’ of the other materials and meets HEA brand, structure and technical requirements. It had to be clear and easy to navigate. Both the website and the toolkit had to comply with web accessibility standards.
For the toolkit, we reviewed the MS Word document supplied by our client then outlined a full content structure and navigation storyboard. We designed the pages/screens whilst building the database and authentication systems.
We worked on this project for about five months and produced a cohesive, easy-to-use suite of materials to promote the work of the IAA project.
Our clients told us: ‘We are absolutely delighted with your work on the inclusive archaeology project. We have received nothing but positive comments and want you all to know how pleased we are.’
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