Arnott Eye Associates corporate identity

A clean, modern new identity reflected across a whole range of contexts, from outdoor signage to a new website

Tasks included

• typography and graphic design
• clear language editing and copy writing
• website design and build

What was needed

Arnott Eye Associates, an internationally-recognised Harley Street ophthalmic practice, wanted an update of items we had provided as part of their corporate identity. The identity included a full suite of stationery, an A4 brochure, a website and provision of outdoor signage.

We were asked to ‘refresh=’ their website and to design a new A5 brochure.

Our approach

We analysed how the practice communicated with its customers and the ‘brand value’ it wanted to achieve a combination of friendliness, approachability, quality and professionalism.

Our solution

We designed a new logo and identity that was clean, modern and simple.

We built a clean, easy-to-navigate site, which reflects their identity and includes a news tool which allows the client to add their own news stories.

We have now revised the brochure from a 16pp A4 to an 8pp A5 that is better suited to Arnott Eye’s needs and which will help them communicate more effectively with their patients.