Consultancy for the Alzheimer's Society [page 2/2]

Our approach

We provided independent expert advice based on an examination of the material and the Society's objectives. We

• read and examined representative information and advice sheets
• looked at other Society publications and research for context
• discussed production and editing processes with Society staff
• proposed document categories and design/language approaches that would be suitable.

Our solution

Our analysis focused on design and typography and editorial content, and also included suggestions for managing the production of the sheets. We delivered an argued and agreed approach to revising the information and advice publications in a way which would support the Society's audience, identity and objectives.

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