Analysis of information documents for a variety of audiences, with focus on clear language, grouping and overall design.

Tasks included

What was needed

The Alzheimer's Society wanted an analysis of their information publications, together with recommendations for improving their categorisation, visual organisation and language.

The Society has accumulated a large number of 'Advice sheets' and 'Information sheets'. The information sheets are intended as objective summaries of particular issues connected with dementia and can be used by almost any audience. Broadly, the advice sheets offer support for people who face issues connected with dementia: for that reason are (or should be) focused on particular user groups.

Over time, the distinction between these types of publication had grown blurred. In addition, distinctions between the audiences have partly blurred as dementia diagnosis and treatment has has changed. The purpose of the various information publications needed redefining and their expression in language and design needed clarifying.

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