Large and small-scale promotional items for Commercial Services at the University of Reading

Tasks included

What was needed

The University of Reading’s Residential & Commercial Services department required a range of coherent, visually-appealing promotional items that complied with the University’s branding policy and visual identity.

These items included a small square leaflet and a large (approx. 2.7m wide by 2.3m deep) backdrop for exhibitions.

What we did

We reviewed the previous leaflet and backdrop and discussed alternative copy with our client. We then researched images and produced revised designs for client approval before proceeding with production-ready artwork.

The new backdrop was very well received and has been use in exhibitions since its production. The leaflet promoting catering facilities on the University’s three campuses is distributed to staff, students and visitors, and has also been successful.

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