City and regional maps for the University of Exeter

Small-scale maps of the UK and the SouthWest for use on the University of Exeter's website and in their print publications

Tasks included

• consultancy
• typography and graphic design

What was needed

The University of Exeter needed new maps for their three campuses. These maps needed to be easy to use and have a clear layout that reinforced the University’s brand values.

The project had three main stages; stage 1 was to create five small-scale maps [read the project report]. In stage 2 we designed three more maps to add to the family, and in stage 3 we designed large-scale versions of the campus maps [read the project report].

The University needed three new maps for use on their website and in print publications. They were to be part of the family of maps we had already created for their campuses.

Our approach

As with the previous five maps, we redrew maps based (where possible) on updated files provided by the University. The three maps required were:

• direction map to the Tremough campus
• UK country map showing all three campuses, major cities and main airports nearby. The aim of this map was to show where the University campuses are in relation to the rest of the UK.
• ‘regional’ map of the South West showing Bath, Oxford, London, area covered by Dartmoor and Exmoor, well-known tourist attractions nearby (e.g. Tate at St Ives, Eden Project), beaches, major cities and main airports of interest. The aim of this map was to show where the University campuses are in relation to the places of interest in the region. It needed to look simple and uncluttered and didn’t need to be ‘to scale’ as it included an indication of distance and journey times.

What we delivered

We created draft designs to discuss with our client before supplying final artwork for each map as a layered Adobe Illustrator eps file.

[read the stage 1 report] [read the stage 3 report]