Small-scale maps for use on the University of Exeter's website and in their print publications

Tasks included

What was needed

The University of Exeter needed new maps for their three campuses. These maps needed to be easy to use and have a clear layout that reinforced the University’s brand values.

The project had three main stages; stage 1 was to create five small-scale maps for use on their website and print publications. In stage 2 we designed three more maps to add to the family [read the project report], and in stage 3 we designed large-scale versions of the campus maps [read the project report].

Our approach

We redrew three of the maps and created two new maps.

We refined the design focusing on legibility and clarity, and using the University’s corporate typeface. We produced a ‘prototype’ design of the Streatham campus showing features and colour choices, then designed the remaining 2 maps: St Luke’s campus map and Cornwall campus map.

We then created a city map showing the Streatham and St Luke’s campuses in relation to the city centre, and a map giving directions from the M5 to the City centre/campuses.

What we delivered

We supplied artwork for each map as a layered Adobe Illustrator eps file.

[read the stage 2 report] [read the stage 3 report]