Arnott Eye Associates logo, stationery, brochure and website [project report]

SA Partners logo design, stationery and document suite [project report]

Corporate identity

Text Matters has a 'bottom-up' approach to corporate identity projects. We start by assessing the factors that make a business unique, we then use design and clear language to reflect this uniqueness in logos, colours, websites and printed documents.

The identity of a business is created and reinforced through all its dealings, by its people, with its customers, shareholders, suppliers and the community at large. It is not simply a shell inhabited by designers, the CEO and the marketing and sales directors.

We work on establishing the right graphic image and on 'raising the game' of the whole organisation and its image in everyday communication. We produce style guides to help future designers maintain the graphic identity of the company.