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Information design is concerned with making complex information easier to understand and to use. It uses language, typography, graphic design, systems and business process improvement as its key tools. It is focused on users and is committed to using usability and other research and testing to find out whether its products actually achieve their objectives.
Information design is an interesting core competence; it is a synthetic discipline, bringing together the work of visual designers, writers, human factors professionals, linguistic scientists, psychologists, business process analysts, software developers, amongst others.
Text Matters partners Mark Barratt and Sue Walker have written a paper on information design for the Design Council, as part of the Council's expose on various types of design. The article covers a comprehensive range of topics and includes a definition of information design, a discussion of why it matters to businesses and public services, tips for getting the most out of an information designer, and resources that will help you to find out even more about information design. It is available online on the Design Council's website.
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