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Reading text on screen is trying on the eyes and it can be difficult to read large chunks of text without losing your place. Research suggests that reading on screen is about 25% slower than reading from paper. As a result, people don't want to read large quantities of text from computer screens and what they do read needs to be easy on the eye.
Users tend not to read streams of text fully. Instead, they scan text and pick out key words, sentences, and paragraphs of interest while skipping over those parts of the text they care less about.
For these reasons it is important to break up long text flows. This make them easier to follow and also easier for the user to select items of interest without missing important information. You can do this by using:
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