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These notes are based on our own reading and experience in designing for the web. They are by no means comprehensive, but will help you to think about how to write effectively for online reading.

Writing for the web needs to be approached differently to writing for a printed medium. The constraints imposed by having to read on-screen and navigate between windows means both the content and the structure of your writing has to be reconsidered.

There are three main points to bear in mind:

Audience

Who will look at the web site? What is its purpose? Bear these questions in mind as they will influence what you write and how you write it.

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